Marketing research in 140 characters or less: Take advantage of Twitter
When I need quick research and a Google search does not get me what I need, I sometimes turn to Twitter and other social media tools online. Coming from an ad agency perspective, I often engage in...
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EVR’s Top 5 Digital Tools and How They Can Help Your Business
There is an abundance of tools available to make digital initiatives perform at a high level, but knowing which ones are the most effective differs from campaign to campaign. Budgets, goals and...
View ArticleSnapchat Made Easy: Four Ways to Connect with Your Audience
Connecting with your audience through social media is no longer optional. 78 percent of people in the United States have a social media profile, an increase of 54 percent in less than 10 years. The...
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The Retro Effect: Graphic Design Goes back to the Future
The oldest documented form of graphic design dates back 40,000 years with the discovery of cave art along Spain’s Cantabrian Sea coast. Some styles, it seem, never go out of style. The handprints...
View ArticleWant More Sales? It’s Time to Personalize Your Marketing
Modern digital marketing allows us to use information far more effectively than ever before. By using the data you already have from past sales, social media and other sources, you can create offers...
View ArticleThe Great Website Debate: To Build Custom or Not
So it’s time to build a website, but you’re unsure whether to go with a template or custom build. There are pros and cons to each, with each design presenting its own unique set of challenges and...
View ArticleFiltering Success: How Geofilters Can Improve Your Market Reach
Now, it’s Snapchat’s turn to be in the crosshairs of the social media conglomerate known as Facebook. Facebook has worked hard to protect its lion’s share of the market. The company has been known for...
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Emojis: Making Them Part of Your Millennial Social Marketing Campaign
Millennials are proving to be the generation that is not willing to wait around. From instant online ordering to voice command text messages, we strategically plan everything to take as little time as...
View ArticleRight Time, Right Place: Google’s Demographic Targeting
When Google AdWords began offering demographic targeting, it raised the level of how brands can get in front of the right person at the right time. Search engines have always been the leading way to...
View ArticleWhy Is Healthcare So Far Behind in Digital Marketing?
The healthcare industry is conservative by nature and so is the way it is marketed. But the healthcare business is rapidly changing and conventional healthcare marketing needs to change as well....
View ArticleMarketing research in 140 characters or less: Take advantage of Twitter
When I need quick research and a Google search does not get me what I need, I sometimes turn to Twitter and other social media tools online. Coming from an ad agency perspective, I often engage in...
View ArticleClik here to view.
EVR’s Top 5 Digital Tools and How They Can Help Your Business
There is an abundance of tools available to make digital initiatives perform at a high level, but knowing which ones are the most effective differs from campaign to campaign. Budgets, goals and...
View ArticleSnapchat Made Easy: Four Ways to Connect with Your Audience
Connecting with your audience through social media is no longer optional. 78 percent of people in the United States have a social media profile, an increase of 54 percent in less than 10 years. The...
View ArticleThe Great Website Debate: To Build Custom or Not
So it’s time to build a website, but you’re unsure whether to go with a template or custom build. There are pros and cons to each, with each design presenting its own unique set of challenges and...
View ArticleFiltering Success: How Geofilters Can Improve Your Market Reach
Now, it’s Snapchat’s turn to be in the crosshairs of the social media conglomerate known as Facebook. Facebook has worked hard to protect its lion’s share of the market. The company has been known for...
View ArticleRight Time, Right Place: Google’s Demographic Targeting
When Google AdWords began offering demographic targeting, it raised the level of how brands can get in front of the right person at the right time. Search engines have always been the leading way to...
View ArticleClik here to view.
When Out of Home Follows You Home
In an ever changing advertising world, we have seen a variety of traditional channels adapt digitally with streaming radio, TV, and even digital newspapers. Out Of Home (OOH) advertising is following...
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